Programmatic Advertising is our bread & butter. As a company driven by client success, we understand the power of efficient marketing. We do everything in our considerable power to enable advertisers to deliver the right ad, to the right person, at the right time, using data.
Programmatic’s flagship, Real-time Bidding (RTB), changed the way media was bought and sold. RTB created a marketplace where different advertisers could bid on different impressions from different users based on data about that user. With the rapid advent data management technology, the optimization of advertising campaigns became a game of algorithms… algorithms we know how to write better than anyone else.
Our services aren’t limited to RTB, either. Whether you want to gun for spots in a Private Marketplace (PMP) or Exchange (PE) or take on premium content with Programmatic Direct, we have the tools to make it happen.